A paid social ad campaign for UC Davis' online MBA program. These motion ads were created to highlight the program's top value propositions in a compelling way.
×A paid social ad campaign for UC Davis' online MBA program. These motion ads were created to highlight the program's top value propositions in a compelling way.
×A paid social ad campaign for UC Davis' online MBA program. These motion ads were created to highlight the program's top value propositions in a compelling way.
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A paid social ad campaign created for Simmons University's online nursing programs, created to inspire current RNs to continue their nursing journey with one of three program options.
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Interactive Facebook experience ads for Baylor University's online EdD program, created to show the type and level of professionals that can benefit from the program.
×Interactive Facebook experience ads for Baylor University's online EdD program, created to show the type and level of professionals that can benefit from the program. This shorter version highlights real student quotes pulled from video interviews.
×Interactive Facebook experience ads for Baylor University's online EdD program, created to show the type and level of professionals that can benefit from the program. This longer version dives further into the program's unique offerings.
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A paid landing page (PLP) for the UC Davis "Powered by Innovation" campaign, created to highlight the program's top value propositions and provide a cohesive user journey from paid social ads to PLP.
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A paid landing page (PLP) for Simmons University's online nursing programs, created to inspire RNs to continue their nursing journey with one of three program options and provide a cohesive user journey from paid social ads to PLP.
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A paid landing page created as part of an out-of-home (OOH) campaign led by an outside agency. Page copy draws elements from the OOH materials to provide a cohesive experience for users, while highlighting additional programmatic details.
Watch the 2U OOH promo video to see other campaign materials.
×Television ads for each of Tompkins Financial's major regions across New York and Pennsylvania, created to show how the bank empowers business customers. To write the scripts, I interviewed each customer and pulled their strongest quotes together to create a strong narrative.
×Television ads for each of Tompkins Financial's major regions across New York and Pennsylvania, created to show how the bank empowers business customers. To write the scripts, I interviewed each customer and pulled their strongest quotes together to create a strong narrative.
×Television ads for each of Tompkins Financial's major regions across New York and Pennsylvania, created to show how the bank empowers business customers. To write the scripts, I interviewed each customer and pulled their strongest quotes together to create a strong narrative.
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Annual report created for Tompkins Financial, featuring a letter from the presidents, regional updates, and mini stories highlighting business customers from each region.
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Business to business ads created for pitch to BlueCross BlueShield of Western New York for their new Medicare Advantage product
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Business to business ads created for pitch to BlueCross BlueShield of Western New York for their new Medicare Advantage product
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Business to business ads created for pitch to BlueCross BlueShield of Western New York for their new Medicare Advantage product
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Business to business ads created for pitch to BlueCross BlueShield of Western New York for their new Medicare Advantage product
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Posters for Buffalo, NY family New Year's Eve celebration sponsored by First Niagara Financial Group
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Posters for Buffalo, NY family New Year's Eve celebration sponsored by First Niagara Financial Group
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Poster series for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
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Poster series for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
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Poster series for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
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Poster series for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
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Streetside banner created for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
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Print ad placement in DesignNY Magazine for Rochester Philharmonic Orchestra's Symphony Showhouse fundraising event
×Video for the launch of the new IC Athletics logo (script & interview/quote selections)
×Nostalgic virtual reality tour and direct-mail viewers for alumni created for the college’s 125th anniversary celebration.
Viewer
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Brochure for current IC students, created to increase awareness and enrollment in the summer course program
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Poster series created to increase current student awareness and enrollment in Ithaca College's summer course program
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Brochure about Ithaca College's Master's program in Communications Innovation
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Ad placement in Variety magazine for Ithaca College's Roy H. Park School of Communications
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Bloomberg Magazine wrap promoting the School of Business on a promotional issue of the magazine for prospective students and alumni
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Hollywood Reporter magazine ad promoting the Roy H. Park School of Communications film program
×Ongoing prospective student publication, created to provide a compelling and authentic view of the IC experience.
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Summer mailer series for prospective students created to drive campus visits.
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Comprehensive website overhaul for Ithaca.edu, including voice and tone determination for all audiences and high level web content writing.
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